My work has spanned from researching for design futures, to understanding how post officers sort mail, to completing simple (but important) heuristic reviews.

The strangest project I’ve worked on was for a futuristic concept of tattoos that changed according to your mood (probably no surprise that few people found a need or interest in that).

I’ve tested concepts, content, usability, and pricing models. From the Kano Method to creating Value Proposition Canvases, my work goes beyond usability.

Below are the methods, practices, and tasks I have expertise in.

Process

  • User experience & design research methods

    Qualitative interviews
    Ethnographic research
    Diary studies
    Usability tests
    Quantitative studies
    Participatory research
    Survey design & analysis
    Hypothesis testing

  • Product design & stakeholder engagement

    Workshop facilitation
    Brainstorming sessions
    Journey mapping
    Personas creation
    Participatory design
    User advocacy
    Research repository planning, design, & maintenance

  • User-centered strategy & business practices

    MVP definition
    Feature planning & prioritization
    Roadmap planning & coordination
    Survey design & analysis
    User experience strategy
    Market research
    Concept testing
    Competitor analysis
    Project proposals