About 4 — Sarah Shepherd

Professional experience

full CV available upon request

January 2022 – current

Overseeing all user and design research across five API - based products
Managing stakeholders across the organization, including the Tax Expert team, Marketing, Sales and Customer Success
Creating, evangelizing and organizing the user research repository and its taxonomy
Working with product managers and other stakeholders in feature prioritization and roadmap definition

Barcelona, Spain October 2020 – January 2022

After successfully spinning out and securing $30 million in funding, Alpha Innovation became Koa Health.

Overseeing all user and design research across three products
Growing the UX and design research team through hiring, training and mentoring more junior user researchers
Creating, evangelizing and organizing the user research repository and its taxonomy
Building the product roadmaps with other stakeholders
Triangulating quant data with qual, creating testable hypotheses, and planning future user research with the Data Insights team
Working with product managers and other stakeholders in feature prioritization and timeline creation

Barcelona, Spain May 2017 – October 2020

Responsible for the high-level design of an end-to-end customer experience from real-world need to digital solutions and back to real-world resolution and support

Qualitative and quantitative research: ethnographics; concept, content, and usability testing; diary studies; business model validation; workshop facilitation; co-creation sessions; analytics; KPI/OKR creation and monitoring
Synthesis of insights from research through the creation of stakeholder mapping, personas, customer journeys, Jobs to be Done, service blueprints, etc. using Sketch, Figma, InVision, Realtime Boards
Direct collaboration with designers to translate insights from quantitative and qualitative research to design decisions in an agile environment
Responsible for the evangelization of user and internal/external stakeholder needs across product, design, and development teams
Identify opportunities through competitive analysis, trends research, and industry knowledge

Madrid, Spain October 2016 – May 2017

Qualitative research: facilitation of interviews with users in order to identify pain points, areas of improvement and possible future features of the product
Workshop organization and facilitation with product stakeholders, developers and other team members to decide on the product’s roadmap
Quantitative research: identify patterns in use, possible motives for cancelation of the service, improvements and quantify customer satisfaction through the creation and execution of online surveys (SurveyMonkey)

Madrid, Spain May 2016 – October 2016

Conceptualization and creations of high and low fidelity prototypes and wireframes for complex services with Axure, InVision and Sketch; visual design based on Google’s Material Design

Madrid, Spain December 2013 – May 2016

Qualitative research: facilitation of workshops/co-creation sessions with users in order to understand their needs and focus on providing solutions that are user-centered
Quantitative research: identify use patterns, user demographics, reasons for abandonment,etc. in Google Analytics
Information architecture, content inventories and card-sorting facilitation (both closed and open)
Conceptualization and creations of high and low fidelity prototypes and wireframes (Axure, Just In Mind, InVision)

Madrid, Spain July 2013 – October 2013